The method of covering (wrapping) a vehicle completely or partially with a livery or advertisement for marketing and branding purposes is called Fleet Graphics or Vehicle Wrap advertising. When you wrap a vehicle with an advertisement, it will get transformed into a mobile bill board. You can paint the advertisement on the body of the vehicle, but these days more of vinyl sheets as 'decals' are used for wrapping vehicles.
The advertisements displayed near "Point of Sale" (POS) or checkout counters in retail shops, business establishments and malls are called POS advertisements and the technique is termed as POS advertising. They are also called as "Point of Purchase" (POP). POS ads are used to attract customers through new products, new services, offers and other such information displayed near billing counters.
In the modern digital word, banner advertising or vinyl banner advertising has taken a centre stage in marketing techniques. Very large size banners can be printed at a go using large format inkjet printers. There are different varieties in vinyl banners namely billboards, table banners, building banners, trade show banners, festival banners and the list is endless. You can choose flex banner advertising to attract the attention of people to your highlighted products, services, events, entertainment shows and many more. Banner advertising ensures durability, versatility with ease of access and it is highly cost effective.